We've been touring the US since 2003 and across dozens of LMC's (last meals consumed) not one Superfan has mentioned jerky. To this old plant manager, that symbolizes a breakdown in the fabric of both our Beras sweaters as well as society.
Well it looks like Oberto Sausage Company is throwing us a lob to change all that -- major nationwide push to insert jerky directly into the public discourse (read about it in Brandweek). Their twitter feed even features such gems as: "I can't just give you beef jerky while others are hustlin' for theirs. But you'll get your chance soon when I give more away."
Don't worry about the Grand Prize -- five second prize winner get a pair of cases of Oberto jerky! Still no word on whether it will be beef, pork or wooly mammoth flavored.