Da Superfans

Bear Down, Chicago Bears!

We've been touring the US since 2003 and across dozens of LMC's (last meals consumed) not one Superfan has mentioned jerky. To this old plant manager, that symbolizes a breakdown in the fabric of both our Beras sweaters as well as society.

Well it looks like Oberto Sausage Company is throwing us a lob to change all that -- major nationwide push to insert jerky directly into the public discourse (read about it in Brandweek). Their twitter feed even features such gems as: "I can't just give you beef jerky while others are hustlin' for theirs. But you'll get your chance soon when I give more away."

Don't worry about the Grand Prize -- five second prize winner get a pair of cases of Oberto jerky! Still no word on whether it will be beef, pork or wooly mammoth flavored.

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